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Everything you need to know about Gift Cards

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Customer experience articles
This section lists articles about the customer experience throughout their journey. From acquisition to customer loyalty, whether in B2B or B2C, physical gift cards or digital gift cards can have different uses, especially in an omnichannel context.
Gift card insights articles
This section compiles analyses, tips, and case studies on plastic gift cards and e-gift cards, as well as a comprehensive overview of the developments and innovations in this area.
Security and fraud articles
This section lists everything related to internet security. The maintenance of a traditional gift card software or digital gift card system involves a comprehensive process for protection against online fraud.

Insights gift card

How to optimize the UX of your gift card order process to maximize conversions?

The reality is that many brands are still not optimizing this service, even though both physical and digital gift cards have been in increasing demand for several years.So, how can you improve this service?

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Insights gift card

Why have a B2B gift card program for the holidays?

Every year, businesses invest an ever-increasing amount of money in rewards programs to create incentives and build employee commitment.

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Customer experience

8 marketing trends for the holiday season

The holiday season is probably the most important time for brands. Most brands allocate around 20% of their marketing budget each year to the winter holidays.

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Customer experience

How to Infuse the Magic of Christmas into Your Brand?

Comment intégrer la magie de Noël sur votre site internet, vos réseaux sociaux et l'ensemble de vos points de vente ? Quelles stratégies pour accompagner vos clients dans la recherche de cadeaux ? Et comment réenchanter l'expérience client avec une touche de magie ?

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Insights gift card

How to boost gift card sales during the holiday season?

Christmas is a decisive period for many brands and retailers. It represents a peak in traffic and most importantly an increase in sales. To face the competition, some brands have decided to offer gift cards, which are often at the top of consumers’ gift lists.

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Insights gift card

When to Launch Gift Card Campaigns for Christmas?

​It’s already time to plan strategically for the holiday season in terms of communication and marketing campaigns. The goal is to attract as many consumers as possible, whether they are existing customers or not, for gift purchases or other Christmas preparations. And one of the standout products is undoubtedly the gift card.

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Customer experience

Stand out thanks to your loyalty program

Customer loyalty is among the biggest challenges for marketers and, more broadly, for brands. For a good reason, loyal customers are easier to approach.

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Customer experience

Why set up a digital loyalty program?

Brands and retailers are constantly looking for new products and associated services and seeking to enrich their customer relationships. Indeed, to exist in today's market, one must never stop evolving and always question their current model.

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Insights gift card

What impact do gift cards have on brand applications and mobile wallets?

Gift cards have long been a popular gift and a well-known method for boosting sales and fostering customer loyalty. With the evolution of mobile technologies, gift cards have adapted to offer a smoother and more convenient experience.

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Ready to increase the revenue generated with your gift card?

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