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Everything you need to know about Gift Cards

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Customer experience articles
This section lists articles about the customer experience throughout their journey. From acquisition to customer loyalty, whether in B2B or B2C, physical gift cards or digital gift cards can have different uses, especially in an omnichannel context.
Gift card insights articles
This section compiles analyses, tips, and case studies on plastic gift cards and e-gift cards, as well as a comprehensive overview of the developments and innovations in this area.
Security and fraud articles
This section lists everything related to internet security. The maintenance of a traditional gift card software or digital gift card system involves a comprehensive process for protection against online fraud.

Insights gift card

SHEIN Gift Card : Our Expert Opinion

Today, we explore the gift card program of SHEIN, a fast-fashion powerhouse that has rapidly become a major player in the online fashion industry.

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Insights gift card

Zara Gift Card: Our Expert Opinion

Today, we are taking a closer look at ZARA, the iconic fashion brand from the Inditex group. Known for its innovative strategies, ZARA quickly launched a gift card program that is now ranked 3rd in terms of search volume on search engines.

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Insights gift card

Amazon Gift Card: Our expert opinion

Amazon Gift Card proudly claims the top spot among the 50 most searched-for e-gift cards. Each month, it is searched over 30,000 times on search engines.

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Insights gift card

2025 calendar, highlighting the key dates of a gift card program

The year 2025 is off to a flying start for e-commerce, as we ended last year with a +8.4% growth rate in Q2. The average basket has experienced a slight drop due to inflation, going from €69 in 2023 to €68 in 2024.

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Customer experience

All you need to know about digital customer experience: definition and optimization tips

Dans un monde de plus en plus digitalisé, les attentes des consommateurs évoluent rapidement. L'expérience client digitale est devenue un levier stratégique incontournable pour les entreprises qui souhaitent se démarquer et fidéliser leur clientèle.

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Insights gift card

How to optimize the UX of your gift card order process to maximize conversions?

The reality is that many brands are still not optimizing this service, even though both physical and digital gift cards have been in increasing demand for several years.So, how can you improve this service?

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Insights gift card

Why have a B2B gift card program for the holidays?

Every year, businesses invest an ever-increasing amount of money in rewards programs to create incentives and build employee commitment.

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Customer experience

8 marketing trends for the holiday season

The holiday season is probably the most important time for brands. Most brands allocate around 20% of their marketing budget each year to the winter holidays.

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Customer experience

How to Infuse the Magic of Christmas into Your Brand?

Comment intégrer la magie de Noël sur votre site internet, vos réseaux sociaux et l'ensemble de vos points de vente ? Quelles stratégies pour accompagner vos clients dans la recherche de cadeaux ? Et comment réenchanter l'expérience client avec une touche de magie ?

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Ready to increase the revenue generated with your gift card?

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