How did Europe become a leading market for Airbnb gift cards?
Airbnb, the global platform for booking unique and authentic accommodations, decided to expand its gift card offering in Europe. An ideal tool for introducing the platform and providing a loved one with a new travel experience.
To establish a quick presence in Europe, Airbnb chose to create strategic partnerships with distributors and resellers to swiftly penetrate the European B2B market. They placed their trust in Buybox, an aggregator with over 90 distributors in Europe.
Result: Europe has become the top market for Airbnb gift cards.
In this client case study, you will find
- Detailed performance results of Airbnb
- The B2B strategy with gift cards
- How Airbnb orchestrates expansion across multiple countries
"With Buybox, we have a relationship that goes beyond a simple API connection. They are a strategic partner in deploying our B2B gift card program."
Simone CuomoStrategic Partnerships Manager presso - Airbnb
