How does L'Armoire de Bébé target the close ones of young parents and increase its sales by 27% in 1 year?
L'Armoire de Bébé has a clear objective: how to target the close circle of young parents, who are often undecided about the gift to offer?
The baby products brand chooses the gift card as an alternative. It allows access to the entire brand's catalog, providing a quick and customizable gift solution. Perfect for the undecided.
L'Armoire de Bébé launches its own gift card service for its stores and website, utilizing Buybox solutions to do so.
In this client case study, you will find
- Detailed performance results of L'Armoire de Bébé
- How the brand launched its online and in-store gift card
- Valuable advice from the Marketing Web and Retail Manager
"Buybox's technical and support teams are always very responsive and provide us with assistance in the evolution of our gift card program."
Damien Yvernon - Head of Web & Retail Marketing
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Dans ce livre blanc, vous trouverez
16 actions concrètes pour optimiser les ventes de cartes cadeaux
Des campagnes pour cibler le marché B2C et B2B
Des exemples de communication de grandes marques pour Noël
Des conseils sur le lancement idéal des différentes campagnes
