Gift card market figures in the Cosmetics & Fragrance industry

How are beauty & fragrance brands performing in the gift card market in 2024?

In 2024, the gift card market in the beauty and fragrance sector continues its positive momentum, alongside the growth of e-commerce. However, brands must navigate an increasingly competitive landscape and meet rising demand for flexibility, personalization, and an omnichannel experience. Discover how gift cards serve as a strategic tool to attract high-value customers and optimize sales during key periods.

What you’ll find in this Beauty & Fragrance Gift Card Report:

✔ Consumer trends and purchasing behaviors – Explore how gift card usage is evolving in the beauty & fragrance sector.
✔ Seasonality & activation – Identify sales peaks during key shopping periods.
✔ The role of B2B – Understand how B2B has become a key growth driver, with stable order volumes and increased third-party distribution.
✔ Market outlook & growth levers – Discover strategies to capture new opportunities and enhance your brand’s gift card performance.

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gift card in cosmetic and fragrance sector

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