Gift card market figures in the High Tech and Cultural industry

How are culture & electronics brands performing in the gift card market?

In 2024, the gift card market in the culture and electronics sector faces structural challenges, with an accelerated shift toward digital consumption. Despite the decline in average gift card value from €93 to €76, gift cards remain a strategic tool to drive spending, especially online, where basket sizes are significantly lower than in-store purchases. To stay competitive, brands must adapt their strategies to maximize transaction value while strengthening customer loyalty.

What you’ll find in this Culture & Electronics Gift Card Report:

✔ Usage trends & activation challenges – Understand the impact of key seasonal sales periods and how to boost performance around them.

✔ Digitalization & omnichannel strategy – Explore the balance between physical and digital gift card sales.

✔ B2B & third-party distribution – See how B2B continues to stabilize the market, with key levers such as employee reward programs and cash-to-web solutions in retail.

✔ Growth strategies & differentiation – Learn how to evolve your gift card program into a powerful omnichannel sales driver.