Gift card market figures for the Fashion & Accessories industry

How is the gift card market performing in fashion & accessories in 2024?

The fashion & accessories sector is facing increased consumer caution, with the average gift card value dropping to €80 in 2024. Despite this, gift cards remain a key strategic tool for driving consumer spending, especially during peak shopping periods like Christmas and Mother’s Day. Discover how this trend aligns with the demand for flexibility and premiumization in a challenging economic environment.

What you’ll find in this Fashion & Accessories Gift Card Report:

✔ Complementary payments – Learn how gift cards drive additional spending, increasing overall transaction value.

✔ Third-party distribution – Discover how to optimize gift card distribution via corporate benefits (CSE) and loyalty programs.

✔ Omnichannel & digitalization strategies – Strengthen the connection between physical retail and e-commerce.

✔ Competing in an evolving market – Explore how gift cards can be a strategic tool to attract and retain a more selective customer base.