Latest figures on the gift card market in France

How is the gift card market performing in France?

The gift card market in France continues to grow with strong momentum, fueled by accelerated digitalization and the rise of B2B transactions. In 2024, gift cards remain an essential strategic tool for brands, driving both sales and customer loyalty. With a stable average value of €100 and a 30% increase in complementary payments, gift cards play a key role in boosting basket sizes and upgrading purchases. Christmas, Mother’s Day, and Black Friday remain the most crucial sales periods.

If you're considering launching a gift card program, this report provides everything you need to estimate your potential revenue and build a successful strategy.

What you’ll find in this France Gift Card Market Report:

✔ France’s share of the global market.
✔ Key B2C market data.
✔ Key B2B market data.
✔ Insights into third-party distribution strategies.
✔ Sector-specific performance insights for retail and e-commerce.
✔ Expert analysis on optimizing gift card strategies.