Gift card market figures for the Home & Decoration industry

How are home & decor brands performing in the gift card market?

In 2024, gift cards in the home & decor sector continue to thrive, with an average value holding steady at €125. Gift cards have become an essential strategic tool for retailers, enabling customers to finance significant purchases, such as furniture or high-end decor. Key shopping periods, including the holiday season, Black Friday, and Mother’s Day, provide valuable opportunities to enhance visibility and increase purchase frequency.

What you’ll find in this Home & Decor Gift Card Report:

✔ Complementary payments & premiumization – Learn how 74% of gift cards generate additional spending, increasing the overall transaction value.
✔ Reducing expired gift cards – Explore the impact of unused gift cards and strategies to minimize expiration rates.
✔ Omnichannel & seasonal strategies – Understand how key shopping periods drive gift card sales.
✔ B2B as a growth opportunity – Discover how to leverage B2B potential, particularly through corporate benefits programs (CSEs) and loyalty initiatives.

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