Gift card market figures in the luxury industry

How are luxury brands performing in the gift card market?

The luxury sector is undergoing profound transformations, and gift cards are emerging as a key strategic tool. In 2024, luxury brands are leveraging gift cards to balance customer acquisition and retention, offering an exclusive and premium experience. This trend is reflected in a significant increase in the average gift card value, reaching €254 in 2024, along with their ability to drive substantial complementary payments, encouraging higher-end purchases.

What you’ll find in this Luxury Gift Card Report:

✔ Premiumization confirmed – Discover how luxury gift cards generate high complementary payments, reinforcing their role in driving aspirational purchases toward premium products.

✔ Activation optimization & re-engagement strategies – Learn how to maximize the conversion of unused gift cards and enhance customer engagement.

✔ Selective B2B strategy – Understand how luxury brands use gift cards as a high-end loyalty tool, particularly within corporate benefits programs (CSEs) and premium loyalty initiatives.