Gift card market figures for the mass retail industry

How are mass retail brands performing in the gift card market in 2024?

The gift card market in mass retail continues to play a key role in 2024, despite economic challenges and inflationary pressure. As consumers adopt more cautious spending habits and retail formats evolve rapidly, gift cards are emerging as a strategic tool to drive consumption, enhance customer loyalty, and optimize purchasing power. Explore the latest trends, including the growth in average gift card value and the massive adoption of e-gift cards.

What you’ll find in this Mass Retail Gift Card Report:

✔ B2C market dynamics – Discover how gift cards are becoming essential in helping consumers manage budget constraints.

✔ B2B market dynamics – Learn how businesses are leveraging gift cards to reward and retain employees.

✔ Adaptation strategies & growth levers – Explore ways to enhance the appeal and performance of gift card programs.