Gift card market figures for the Press industry

How is the Press industry performing in the gift card market?

Newspapers and magazines have been undergoing a major digital transformation for several years. Today, the industry combines physical, digital and other types of content (podcasts, short formats, etc.) to widen the range of contact points.

The e-gift card is an excellent way to add value to press subscriptions and to encourage readers to discover a magazine or a newspaper more easily...

Find out more in this report about the average performance of gift card programs in this industry in 2022.

In this report, you will find

• The average face value of a gift card in B2C and B2B
• The best performances on the B2C and B2B gift card markets
• The sales share of each type of reseller partner and the commissions applied
• Annual sales volume variation
• All the relevant information to estimate your potential ROI
• Insights from gift card experts in your industry