Gift card market figures for the Food, Restaurant and Beverage industry

How is the food, beverage & dining sector performing in the gift card market in 2024?

The gift card market in the food, beverage, and dining sectors has seen moderate growth of 3% in 2024. However, a challenging economic environment has led to more cautious budget management. While the average gift card value has declined from €80 to €72, consumers continue to prioritize quality experiences at accessible prices. Discover the key trends, seasonality of sales, and activation opportunities throughout the year.

What you’ll find in this Food, Beverage & Dining Gift Card Report:

✔ Changing consumer behaviors – Explore how gift card usage in food and dining is evolving, with a decline in complementary payments but a significant reduction in expired cards.
✔ Seasonality and key opportunities for gift card sales.
✔ The rise of B2B and the top-performing third-party distribution channels.
✔ Growth strategies – Learn how third-party distribution and B2B pricing optimization can help maximize profitability and drive recurring sales.