Gift card market figures in the sports industry

How is the gift card market performing in sports & sporting equipment in 2024?

The sports & sporting equipment sector is experiencing strong growth in 2024, with the average gift card value increasing to €147. This trend is fueled by rising demand for high-quality equipment, particularly in premium sportswear and tech-driven performance gear. Key shopping periods like Christmas and Father’s Day play a critical role in driving sales, reinforcing the emotional appeal of sports-related purchases.

What you’ll find in this Sports & Equipment Gift Card Report:

✔ Complementary payments & premiumization – Understand how additional spending enhances revenue.
✔ Digitalization & activation challenges – Learn how to tackle gift card expiration rates and leverage digital solutions.
✔ B2B as an untapped growth channel – Discover how corporate benefits (CSE) and loyalty programs drive sales.

Gift card market figures sports industry

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Dans ce livre blanc, vous trouverez

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Des exemples de communication de grandes marques pour Noël

Des conseils sur le lancement idéal des différentes campagnes