Gift card market figures for the Tourism & Travel industry

How is the travel & tourism sector performing in the gift card market in 2024?

The gift card market in the travel and tourism sector has seen notable growth in 2024, despite economic challenges. Explore the key market dynamics, including the rise of experience-based gift cards (+17.7%), the premiumization of complementary payments, and the impact of B2B transactions. This report provides strategic insights to help you seize opportunities and position yourself in this fast-growing sector.

What you’ll find in this Travel & Tourism Gift Card Report:

✔ Market dynamics – Performance and outlook for the travel gift card sector in 2024, with key figures and major trends.

✔ Essential KPIs – Average value per card, complementary payments, and the share of free gift cards.

✔ B2B and third-party distribution – Average transaction values and commissions across different distribution channels.

✔ The impact of key seasonal periods on gift card sales.

✔ Strategic action points to stay competitive in the market.