Gift card market figures for the Toys, Games & Childcare industry

How are toy, game & childcare brands performing in the gift card market in 2024?

The gift card market in the toys, games, and childcare sector is undergoing significant changes in 2024. With a declining birth rate and increasing competition from the second-hand market, retailers must redefine their strategy to stay competitive and capture fluctuating demand. Discover how gift cards remain a strategic tool to drive sales and secure customer engagement, particularly during key periods like Black Friday and back-to-school season.

What you’ll find in this Toys, Games & Childcare Gift Card Report:

✔ Consumer & seasonal trends – Explore how the average gift card value is evolving and understand the role of seasonality in sales performance.
✔ Pressure on transaction value – Learn how brands can adjust their distribution strategies in response to declining third-party partner values and increasing margin pressure.
✔ Adaptation strategies & growth levers – Discover how to accelerate conversion and increase sales through optimized gift card programs.

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Gift card market figures Toys Games Childcare industry

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