How has Le Petit Ballon greatly expanded its works council customer database?
Wine has always been a great gift idea, especially in France. This is why Le Petit Ballon has been targeting work councils and companies for a few years. A database that is steadily filling up, but that only covers a tiny part of the market.
The wine & spirits brand has decided to focus on gift cards and relies on Buybox and its network.
In this client case study, you will find
- The detailed results of the Little Balloon's performance
- How the brand has moved to multi-distribution with a specific target
- Valuable advice from Le Petit Ballon's business development manager
"Buybox offers brands a comprehensive and mostly automated solution for our gift card."
Antoine Turmel, Sales Development & CHR Manager - Le Petit Ballon
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Dans ce livre blanc, vous trouverez
16 actions concrètes pour optimiser les ventes de cartes cadeaux
Des campagnes pour cibler le marché B2C et B2B
Des exemples de communication de grandes marques pour Noël
Des conseils sur le lancement idéal des différentes campagnes
