How does Maison Lenôtre open a new B2C and B2B customer acquisition channel?
Maison Lenôtre is a reflection of French gastronomic heritage. It offers an online grocery store for its products, has multiple boutiques, a 3-star restaurant, and a training school. To promote its culinary universe, Maison Lenôtre is exploring new customer acquisition channels. With Buybox, it is focusing on the digital and omnichannel gift card to address both the B2C and B2B markets.
A comprehensive solution that enables them to launch a service and incorporate the gift card into their marketing and promotional tools.
In this client case study, you will find
- Detailed performance results of Lenôtre
- Marketing Strategy with the Gift Card
- How Maison Lenôtre managed to create a complete B2B gift card program
"Buybox accompanies us in our gift card program, and the teams were responsive and efficient during the redesign of the ordering process."
Virginie Pagnoux
Digital Marketing Manager
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Dans ce livre blanc, vous trouverez
16 actions concrètes pour optimiser les ventes de cartes cadeaux
Des campagnes pour cibler le marché B2C et B2B
Des exemples de communication de grandes marques pour Noël
Des conseils sur le lancement idéal des différentes campagnes
